Half of Americans above the age of 12 have listened to podcasts. 51% of Americans over the age of 12 have listened to podcasts.
And in 2006, only 22% of US adults said they were familiar with podcasting. At the beginning of the millennium, only a small percentage of consumers had heard about podcasts. This doesn’t necessarily mean that they listen to them, it just means they are familiar with the concept. To put it another way, 70% of Americans are aware that podcasts exist, according to the latest podcast audience statistics. General Podcast Facts and Stats 197 million Americans have heard of podcasts.
197 million Americans have heard about podcasts.If there’s something you’d like to know, odds are there’s a podcast about it. These audio-essays delve into current events, hobbies, obscure facts, philosophy, history, music, and more. Sound familiar? If so, you may be among the 32% of Americans who enjoy listening to a podcast at least once a month. He has promised to share some fun and useful podcast statistics and facts. He's here to tell us about advertising on podcasts: how and why brands are using podcasts to get their name out there. You probably didn’t know that he is also a podcast-marketing expert. You might know Joe as an award-winning author and successful entrepreneur. I’m Meg Roy and this is the Grow Your Business podcast.